Adaptive Strategic Execution Program

About Adaptive Strategic Execution Program

In May of 2017, Strategy Execution announced its partnership with Duke Corporate Education, a world-class provider of global leadership solutions, ranked in the top 3 by the Financial Times in Custom Executive Education for 18 consecutive years. As a result of bilateral cooperation, the agreed parties launched the Adaptive Strategic Execution Program (ASEP). This curriculum of professional training was specifically created to address a critical gap in the market, providing leaders with the skills and mindset needed to successfully navigate the increasingly complex and unpredictable business environment in which we operate today.

BP and its co-venturers in the Azeri-Chirag-Gunashli, Baku-Tbilisi-Ceyhan, Shah Deniz, and South Caucasus Pipeline projects – SOCAR, TPAO, PETRONAS, Chevron, LUKOIL, NICO, Equinor, INPEX, ExxonMobil, SGC, ITOCHU, ONGC, TOTAL, Eni bring this internationally-recognised Adaptive Strategic Execution Program to Azerbaijan, basing it at ADA University.

The Adaptive Strategic Execution Program (ASEP) focuses explicitly on building leaders who can master the three domains that influence and define how work gets done: strategy, work, and people. The curriculum consists of six courses, each aligning to two or more of these domains and addressing an emerging leadership challenge. 

Adaptive strategic execution program certification requirements

Course Certificate: For each ASEP course you complete, earn a course certificate of completion from Duke Corporate Education.

Program Certificate: Take the required six courses to complete the program and earn a program certificate of completion from Duke University’s Fuqua School of Business.

Certified SEP Letter of Distinction: Upon completion of the program, you can choose to apply for a distinction and become a certified Strategic Execution Professional (SEP) by submitting a written assignment to the ASEP Academic Council. Receive a letter of distinction from Duke Corporate Education and add credentials to your title.

Learn more about ASEP


Each of the six courses in the program aligns to two or more of the domains in the SELF Model, and are designed to teach the competencies necessary to navigate these domains in a real-world setting.

Course Stream 1 Stream 2
Instructor Start End Instructor Start End
Making Sense of Complexity Jonathan Gilbert 19-Sep-2019 21-Sep-2019 Hugh Cameron 26-Sep-2019 28-Sep-2019
Aligning Work with Strategy Loreen Ozolins 17-Oct-2019 19-Oct-2019 Loreen Ozolins 24-Oct-2019 26-Oct-2019
Building Effective Teams Clayton Ainger 21-Nov-2019 23-Nov-2019 Clayton Ainger 28-Nov-2019 30-Nov-2019
Design Thinking for Results Jack Duggal 12-Dec-2019 14-Dec-2019 Jack Duggal 19-Dec-2019 21-Dec-2019
Influencing Without Authority Jack Duggal 23-Jan-2020 25-Jan-2020 Jack Duggal 30-Jan-2020 01-Feb-2020
Driving & Influencing Change Jonathan Gilbert 27-Feb-2020 29-Feb-2020 Jonathan Gilbert 05-Mar-2020 07-Mar-2020
Course Stream 3 Stream 4
Instructor Start End Instructor Start End
Aligning Work with Strategy George Sifri 18-Oct-2021 20-Oct-2021 George Sifri 21-Oct-2021 23-Oct-2021
Making Sense of Complexity Jack Duggal 15-Nov-2021 17-Nov-2021 Jack Duggal 18-Nov-2021 20-Nov-2021
Design Thinking for Results Jack Duggal 22-Nov-2021 24-Nov-2021 Jack Duggal 25-Nov-2021 27-Nov-2021
Building Effective Teams Rick Graham 6-Dec-2021 8-Dec-2021 Rick Graham 9-Dec-2021 11-Dec-2021
Driving & Influencing Change Rick Graham 13-Dec-2021 15-Dec-2021 Rick Graham 16-Dec-2021 18-Dec-2021
Influencing Without Authority George Sifri 20-Dec-2021 22-Dec-2021 George Sifri 23-Dec-2021 25-Dec-2021
Course Stream 5 Stream 6
Instructor Start End Instructor Start End
Making Sense of Complexity Jack Duggal 6-Apr-2022 8-Apr-2022 Jack Duggal 11-Apr-2022 13-Apr-2022
Aligning Work with Strategy - 11-May-2022 13-May-2022 - 16-May-2022 18-May-2022
Design Thinking for Results Jack Duggal 1-June-2022 3-June-2022 Jack Duggal 6-June-2022 8-June-2022
Influencing Without Authority Loreen Ozolins 21-Sep-2022 23-Sep-2022 Loreen Ozolins 26-Sep-2022 28-Sep-2022
Building Effective Teams - 19-Oct-2022 21-Oct-2022 - 24-Oct-2022 26-Oct-2022
Driving & Influencing Change George Sifri 16-Nov-2022 18-Nov-2022 George Sifri 21-Nov-2022 23-Nov-2022

Making Sense of Complexity focuses on the very nature of our working contexts today, arguing that the work we do is more complex than ever and that this complexity demands new approaches. Participants will learn how to recognize, diagnose, and respond appropriately to complex environments and situations in a highly interactive course setting. The course serves as an introduction and touchpoint to the rest of the courses in the program.

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Aligning Work With Strategy sensitizes participants to the mindset necessary to think and act strategically as they lead and execute work in their organizations. Attendees focus on the mutually supportive skills of translating the larger organizational strategy to their own work and architecting their own strategies for executing this work. Additionally, participants learn the importance of having a strategic frame of reference that maintains alignment of strategy with the critical domains of work and people to enable effective execution.

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Influencing Without Authority equips participants with the skills needed to build credibility and effectively influence stakeholders, even if they lack the formal authority to make demands on resources. This course helps attendees understand the attitudes and behaviors of leaders who know how to get work done through influence and persuasion whether managing up, down, across, or diagonally within organizations.

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In this complex and volatile context in which we work, most organizations are faced with -- and must respond to ---change on a continuous basis. Many are left wondering -- how do we get work done, execute our strategy and succeed when the parameters keep shifting? Through facilitated discussion, lively activities, and relevant case study exercises, Driving and Influencing Change invites participants to explore how change has impacted their own lives and to discover what it means to adopt an adaptive mindset. By applying change models in their own business context, examining the attributes of a successful change driver and influencer, and learning to help others through the change process, participants will obtain the knowledge, tools, and dispositions to become true practitioners of driving and influencing change.

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Building Effective Teams focuses on how to implement practices for leading highly effective teams in unstable and often distributed environments. Participants will learn how to build and guide diverse teams that can navigate the impacts of external and internal forces and how to form, coach, and lead teams that are resilient and responsive to complex work and volatile contexts.

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Design Thinking for Results engages participants in a discussion about an iterative design process which bridges imagination and implementation to help organizations rapidly and incrementally address complex challenges, create value, and grow. Participants will explore the need for customer-focused thinking and learn that not all innovation involves product innovation. They will experience the value that innovating around processes and services can bring to an organization and discover how to implement a test-and-learn mentality that captures more value for the organization more quickly.

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Financial Support and Tuition Fee

In recognizing the critical need for a high-quality strategic leadership program of this nature, BP and their co-venturers are bringing the ASEP initiative to Azerbaijan. As part of this, they are contributing heavily to the cost of tuition for a total of six cohorts (Streams). Below is a table showing the amount contributed by BP & Partners, for each Stream, and the corresponding participant tuition fee, which will be paid by the participant or their company.

This subsidy represents a greater commitment on behalf of BP and their co-venturers towards providing educational opportunities for the business community in Azerbaijan. As such, the subsidy is ONLY available to Azerbaijani citizens, in relevant roles and who are accepted to the program, having completed the required application. For participants who attend the program, it represents outstanding value.

Stream BP & Co-Venturer`s Subsidy Tuition fee per particiant
1 $8,946 (70%) $3,834 (30%)
2 $8,946 (70%) $3,834 (30%)
3 $8,307 (65%) $4,473 (35%)
4 $7,668 (60%) $5,112 (40%)
5 $7,029 (55%) $5,751 (45%)
6 $6,390 (50%) $6,390 (50%)




Knowledge center

We have a catalogue of webinars that Strategy Execution have presented globally, on key topics and themes related to the Adaptive Strategic Execution Program.  They offer leading insight into the challenges we face today, and ideas about how to adapt and look at things with a different mindset.  These webinars may be accessed by anyone at the following link.

We also offer access to the PMO perspectives blog which has many great articles on relevant topics, which you can find at the following link.



Students who successfully complete each course will be awarded a course completion certificate from Duke CE.  All students who successfully complete all 6 courses will receive a program completion certificate from the Fuqua School of Business at Duke University

Upon completing all six courses, participants may elect to submit a paper for review by the Duke CE and Stratex panel.  If accepted, participants earn the designation Strategic Execution Professional (SEP) which can be added to their title.
Participants interested in attending the program must complete the application form on the website.  The application will be reviewed and if the applicant meets the eligibility criteria, then they will be admitted into the program and scheduled onto the first available Stream

Participants must meet the following criteria:

  • Azerbaijani Citizen
  • Fluent in written and spoken English
  • Have at least 12 years experience in business, or in the public sector
  • Be in a leadership position, responsible for projects, programs or strategic work within their organization
 Instructors are from the Stratex and Duke CE faculty.  They are based in the US and Europe and have extensive experience in industry as leaders in various disciplines.  They bring a great deal of industry knowledge and insight to the classroom and the bios of some instructors likely to be teaching in the program can be viewed on the website
The subsidy provided by BP and their oil & gas co-venturers is outlined on the website.  The subsidy for the first two Streams is 70%, and will decrease over the following Streams.

Application periods for Stream 1& 2 and Stream 3 & 4 are closed. Deadline for Stream 5 & 6 will be available in the near time.

Applications will be recorded in the order received, and successful applicants who are accepted to the program will be awarded a place on the first available Stream.

A full schedule of course dates for each Stream will be made available well before the program start dates. 

Dates for Stream 3 & 4 and Stream 5 & 6 are expected to be released soon.

No.  There are not any end of course exams, however, in order to pass the course and be eligible of the certificate, all participants must meet the minimum attendance criteria

All participants must attend all sessions of each course in order to be eligible for the course completion certificate from Duke Corporate Education and Strategy Execution.  Participants will be required to sign a roster during morning and afternoon sessions to record their attendance

Participants must successfully complete all six courses in the curriculum, in accordance with the requirements listed above
We understand there is a need at times to step out of class to take important calls or for emergencies, and as a result, participants will be given up to two hours permitted absence from a course.  If a participant missed more than 2 hours of any course, then they will not receive the completion certificate unless/until they make up the time missed.
There are a number of important reasons why we have these attendance criteria in place:
  1. It is a condition of the partnership with Duke Corporate Education that we maintain the highest standards of attendance. The courses are designed to be three days in duration in order to effectively teach and transfer new knowledge and skills. If participants miss significant sections of a course, they will not have acquired the full set of intended knowledge and skills. Duke CE have the right to audit any course roster and certificates awarded, and as a result, we must ensure these standards are met.
  2. If instructors are found to be ‘passing’ students who have missed more than 2 hours of class, then their position as an instructor may be revoked.
  3. The program tuition fees are heavily subsidised by BP and their partners. They expect that each participant benefitting from this subsidy will make the most of the opportunity provided, and take their participation and attendance seriously, therefore getting the greatest value possible from the program
  4. It is not fair to the program participants who complete the courses with full attendance, to award completion certificates to those who have missed significant amounts of one or more courses.
We will do our best to support you in making up the time where possible.  This may be through additional one to one support with the instructor, or joining missed sessions on a future stream.  However, this is entirely down to the availability of the program instructors and space on future modules, as the classroom size is limited.   As a result, we urge every participant to take the attendance requirements seriously, and avoid missing time on their allotted course, in order to ensure graduation with their Stream.