Bachelor of Arts in Communication and Digital Media

The Bachelor of Arts in Communication and Digital Media (BACDM) prepares students for a communication and media-related career or further studies. The curriculum gives students a strong foundation in essential communication and digital media theory and skills while allowing them the opportunity to cluster courses at the upper level in a specialization through electives.

Students graduating with the BACDM will have sophisticated and practical communication skills. They will be accomplished writers, speakers, content producers and presenters, and they will be able to manage information for a variety of purposes and audiences.

Future professions for program graduates:

  • Marketing specialists
  • Public relations officers
  • Creative, professional, technical, and academic writers and editors
  • Digital content creators
  • Grant and proposal writing specialists
  • Negotiators and mediators
  • Public diplomacy professionals
  • Corporate representatives
  • Research analysts, data interpreters

Program duration: 4 years

Program credits: 240 ECTS

Have questions? Contact us at bachelors@ada.edu.az or +994 50 274 95 52

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What you study at BACDM

  • General Education

    General Education
    AREA OF STUDYDISCIPLINECOURSE TITLEECTS
    General EducationHumanitiesFundamentals of Philosophy or Perspectives on Ethics & Values6
    General EducationHumanitiesHistory of Azerbaijan or Literature of Azerbaijan6
    General EducationLeadership & CommunicationPublic Speaking & Persuasion6
    General EducationMathematics & Decision SciencesIntroduction to Statistics6
    General EducationNatural SciencesFundamentals of Physics or Introduction to Environmental Sciences6
    General EducationProfessional DevelopmentLeadership, Ethics & Communication - Challenges of Society6
    General EducationSocial SciencesIntroduction to Sociology or Introduction to Social Psychology6
    General EducationSocial SciencesCivilizations & Cultures or Azerbaijani Studies6
    General EducationWriting & Information LiteracyWriting & Information Literacy I6
    General EducationWriting & Information LiteracyWriting & Information Literacy II6
  • Major Core

    Major Core
    AREA OF STUDYDISCIPLINECOURSE TITLEECTS
    Major CoreEconomicsPrinciples of Microeconomics6
    Major CoreEconomicsPrinciples of Macroeconomics6
    Major CoreHumanitiesModern World History6
    Major CoreMathematics & Decision SciencesManagement Information Systems6
    Major CoreMedia & CommunicationIntroduction to Media Studies6
    Major CoreMedia & CommunicationBusiness Communication I6
    Major CoreMedia & CommunicationBusiness Communication II6
    Major CoreMedia & CommunicationWriting for the Internet6
    Major CoreMedia & CommunicationSocial Media Communication Strategies6
    Major CoreMedia & CommunicationVisual Communication6
    Major CoreMedia & CommunicationCommunication for the Sciences & Technologies6
    Major CoreMedia & CommunicationCommunication Theory & Research6
    Major CoreMedia & CommunicationCritical Thinking & Analysis6
    Major CoreMedia & CommunicationPublic Consultancy Project - Capstone6
    Major CoreMedia & CommunicationProfessional Report Writing6
    Major CoreMIS/Decision SciencesResearch Methods I6
    Major CoreMIS/Decision SciencesResearch Methods II6
    Major CorePolitical ScienceState & Politics6
    Major CoreSocial SciencesGender, Diversity & Culture6
    Major CoreSocial SciencesMedia & Culture6
  • Technical Elective

    Technical Elective
    AREA OF STUDYDISCIPLINECOURSE TITLEECTS
    Technical ElectiveLawTopics in Legal Issues6
    Technical ElectiveMarketingDigital Marketing6
    Technical ElectiveMedia & CommunicationCross-Cultural Communication6
    Technical ElectiveMedia & CommunicationMass Media in Azerbaijan6
    Technical ElectiveMedia & CommunicationOrganizational Communication6
    Technical ElectiveMedia & CommunicationPolitical Communication6
  • Functional Enabler

    Functional Enabler
    AREA OF STUDYDISCIPLINECOURSE TITLEECTS
    Functional EnablerProfessional DevelopmentMy ADA 
    Functional EnablerProfessional DevelopmentData & Computing Skills6
    Functional EnablerProfessional DevelopmentCareer Development Skills & Strategies6

Contact Us

Have more questions? Contact us by phone or e-mail.

Tel: (+994 12) 437 3235 ext. 291

E-mail: