ADA
School of Public and International Affairs

Bachelor of Arts in Communication and Digital Media

The Bachelor of Arts in Communication and Digital Media (BACDM) prepares students for a communication and media-related career or further studies. The curriculum gives students a strong foundation in essential communication and digital media theory and skills while allowing them the opportunity to cluster courses at the upper level in a specialization through electives.

Students graduating with the BACDM will have sophisticated and practical communication skills. They will be accomplished writers, speakers, content producers and presenters, and they will be able to manage information for a variety of purposes and audiences.

Future professions for program graduates:

  • Marketing specialists
  • Public relations officers
  • Creative, professional, technical, and academic writers and editors
  • Digital content creators
  • Grant and proposal writing specialists
  • Negotiators and mediators
  • Public diplomacy professionals
  • Corporate representatives
  • Research analysts, data interpreters


Program duration: 4 years

Program credits: 240 ECTS

 

Have questions? Contact us at bachelors@ada.edu.az or +994 50 274 95 52

 

Useful links:

Admission events

Application process 

View Program Brochure

 

 

What you study at BACDM

AREA OF STUDY DISCIPLINE COURSE TITLE ECTS
General Education
  • Humanities
  • Humanities
  • Leadership & Communication
  • Mathematics & Decision Sciences
  • Natural Sciences
  • Professional Development
  • Social Sciences
  • Social Sciences
  • Writing & Information Literacy
  • Writing & Information Literacy
  • Fundamentals of Philosophy or Perspectives on Ethics & Values
  • History of Azerbaijan or Literature of Azerbaijan
  • Public Speaking & Persuasion
  • Introduction to Statistics
  • Fundamentals of Physics or Introduction to Environmental Sciences
  • Leadership, Ethics & Communication - Challenges of Society
  • Introduction to Sociology or Introduction to Social Psychology
  • Civilizations & Cultures or Azerbaijani Studies
  • Writing & Information Literacy I
  • Writing & Information Literacy II
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
AREA OF STUDY DISCIPLINE COURSE TITLE ECTS
Major Core
  • Economics
  • Economics
  • Humanities
  • Mathematics & Decision Sciences
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • MIS/Decision Sciences
  • MIS/Decision Sciences
  • Political Science
  • Social Sciences
  • Social Sciences
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Modern World History
  • Management Information Systems
  • Introduction to Media Studies
  • Business Communication I
  • Business Communication II
  • Writing for the Internet
  • Social Media Communication Strategies
  • Visual Communication
  • Communication for the Sciences & Technologies
  • Communication Theory & Research
  • Critical Thinking & Analysis
  • Public Consultancy Project - Capstone
  • Professional Report Writing
  • Research Methods I
  • Research Methods II
  • State & Politics
  • Gender, Diversity & Culture
  • Media & Culture
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
AREA OF STUDY DISCIPLINE COURSE TITLE ECTS
Technical Electives
  • Law
  • Management
  • Marketing
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Media & Communication
  • Social Sciences
  • Topics in Legal Issues
  • Organizational Behavior
  • Digital Marketing
  • Communication through Literature
  • Cross-Cultural Communication
  • Mass Media in Azerbaijan
  • Organizational Communication
  • Political Communication
  • Qualitative Research Methods
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
AREA OF STUDY DISCIPLINE COURSE TITLE ECTS
Functional Enabler
  • Professional Development
  • Professional Development
  • Professional Development
  • My ADA
  • Data & Computing Skills
  • Career Development Skills & Strategies
  • 6
  • 6
  • 6
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